Illustrated green graphic showing two boxes of Nature Valley Protein Bars and Crunchy Bars. Flavors are: Oats & Honey and Peanut Butter Dark Chocolate, front of 10 or 15 bar boxes.

*Nielson Average Serving Price Data L52Wks ending 11/25/23. 
*48g of whole grain recommended daily.

Value

A person broke bar in two half's while other person holds two half's of bar.

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The Original Granola Bar. Nature Valley was established in 1973 with the introduction of granola cereal. There was just one problem: it wasn’t designed to be eaten outside. So we got to work creating the world’s first-ever granola bar.

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